OMRON ANNOUNCES NEW STRAPLESS HEART RATE MONITOR

Thursday, November 15th, 2012 | by

Continuous Monitoring Now All in the Wrist

LAKE FOREST, Ill. – Nov. 15, 2012 – Today OMRON Healthcare, Inc., a leader in personal wellness products, launched its first-ever, continuous Strapless Heart Rate Monitor (HR-500U). Exercise enthusiasts can now take their workout to the next level comfortably without an annoying chest strap. Easy to use, the monitor is worn on the wrist and provides accurate, continuous monitoring.

“Our new Strapless Heart Rate Monitor can help you work out smarter. Our monitor alerts you when you are in the right zone to ensure an optimal workout. Walking 10,000 steps a day is recommended, but you can also achieve the same benefits walking 5,000 steps at a higher exercise level,” said Ranndy Kellogg, vice president marketing and product development at OMRON. “It’s a simple solution to fit your everyday lifestyle and when you connect at our Website, your health data becomes visible, helping you achieve your goals of improved fitness and overall health.”

Strapless, Continuous Monitoring
Designed for use during a workout, the monitor measures heart rate via an optic sensor on the wrist and an accelerometer to determine pace, distance, and calories burned. As blood flow changes from beat to beat, the optic sensor measures the blood’s movement in and out of the capillaries and can determine the heart rate on a continuous basis.

Users can simply glance at the monitor on their wrist to check their heart rate without interrupting their workout. A color LCD light helps determine which zone they are in and alerts if they are in a zone too high or too low. Readings from their last workout are accessible on the monitor and 10 hours of data are stored on the unit which can be transferred to OMRON Fitness.

Track Goals, Share Victories
By connecting the Strapless Heart Rate Monitor via USB cable at OMRON Fitness, users can transfer data and track progress over time and share achievements via email, Facebook and Twitter with friends, family or a healthcare professional from their own personal dashboard. Mac and PC compatible, the dashboard is accessible on a personal computer or laptop and viewable on Smartphones and tablets.

“Tracking health goals such as heart rate to help improve your fitness is a key to getting results and therefore staying motivated,” said Oprah’s personal trainer Bob Greene. “I recommend documenting your goals and tracking your progress weekly to get a better picture of your activity over time.” OMRON makes it easy to stay accountable with their new connected products and Website OMRON Fitness where you can share victories and friends can keep you motivated.

Name It & Win!
It’s all in the wrist and now OMRON is looking for a name for its new Strapless Heart Rate Monitor. OMRON will be calling on all fans from November 15 to December 9, 2012 to help name its newest heart rate monitor. Five finalists will be announced January 8, 2013 by Bob Greene at the International Consumer Electronics Show in Las Vegas, Nev. Winners will receive OMRON’s new Strapless Heart Rate monitor and a $250 gift card for fitness accessories. Entries can by submitted here. See official rules for more information.

Available for Presale November 15
OMRON’s new Strapless Heart Rate Monitor (HR-500U) will be available for presale exclusively at the OMRON Fitness Store  for $149.99.

The Strapless Heart Rate Monitor is part of OMRON’s new line of connected products, including:

For more information, visit OmronFitness.com, Facebook or follow OMRON on Twitter .

Find our online press kit here.

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About OMRON Healthcare, Inc.
OMRON Healthcare, Inc., is a leading manufacturer and distributor of personal wellness products. OMRON’s market-leading products include home blood pressure monitors, fitness solutions, such as pedometers and heart rate monitors, and electrotherapy devices. In our connected and digital world, consumers want to accurately monitor and track certain aspects of their day-to-day health on- and offline. OMRON products provide accurate health information that support positive lifestyle changes and can be shared with friends, family and health professionals.

Media Contact:
Johnna Purcell
OMRON Healthcare
847-247-5637
[email protected]