OMRON is Going for Zero at the 2018 CES

Wednesday, January 10th, 2018 | by

As the holiday season comes to a close, the OMRON team is geared up to attend the Consumer Electronics Show (CES). Last years’ show brought in around 184,000 attendees. For nine days, OMRON will be putting our money where our mission is, to eliminate heart attacks and strokes by sharing
breakthrough innovations and continuing efforts to lead blood pressure monitoring. It starts at our Going for Zero booth, where OMRON will take visitors through a hypertensive patient’s journey.

In support of our mission, our purpose at CES is to educate visitors about heart health, connected technologies, the importance of behavior change, and to encourage each person to be a part of our movement by taking the pledge to help create a world without heart attacks or strokes. For each visitor that takes the Going for Zero pledge, OMRON will donate a blood pressure monitor to the American Heart Association.

The category’s first truly wearable wrist blood pressure monitor will be showcased and demonstrated at in our booth. HeartGuide™ is a blood pressure watch that miniaturized existing oscillometric technology into the form of a wrist watch. This means HeartGuide still includes in its band an inflatable bladder, technology that is currently being used in OMRON’s existing line of blood pressure monitors, which is still the only FDA-cleared method for accurately taking a blood pressure reading. This technology has gone through rigorous clinical trials and is regulated by the FDA.

Visitors will get a first look at the OMRON Blood Pressure Monitor + EKG, our first ever home blood pressure monitor that measures both blood pressure and EKG simultaneously. In an innovative move, we are marrying AliveCor’s EKG diagnostic abilities with OMRON’s trusted blood pressure measurement to provide patients with a fuller picture of their heart health.

CES visitors will also get an introduction to the new OMRON Connect app – it helps individuals store, track and share their heart health information with their doctors easily, opening a channel of communication and visibility between patient and doctor, providing doctors with better insights for better treatment plans – and better outcomes.

Throughout this week, OMRON will be attending media events to promote our Going for Zero message among journalists, analysts and industry influencers.